The Breakdown

This case study exists as one of three focusing on the “Gallo Hot Sauce” brand. Each of the three case studies builds with the same basic pieces: the name is “Gallo,” the imagery features a rooster (gallo), and the product is hot sauce.

This version of the Gallo Hot Sauce case study is the most lighthearted of the three:

• The logo is playful and illustrative, depicting each letter as a cartoon rooster

  • Each character (rooster letter) has the potential to be separated and used in other material / content

• The font is intentionally imperfect, rounded, bold, and cartoonish

• The use of color throughout the brand features large flat planes of brightly saturated colors

  • Consistent throughout the logo, the packaging, and the merchandise

Core ideas kept in mind while designing this brand:

• Playful

• Silly

• Illustrative

• Fun

• Colorful