The Breakdown

This case study exists as one of three focusing on the “Gallo Hot Sauce” brand. Each of the three case studies builds with the same basic pieces: the name is “Gallo,” the imagery features a rooster (gallo), and the product is hot sauce.

This version of the Gallo Hot Sauce case study focuses heavily on artistry and craft, and takes advantage of the blind box idea that has been used by companies such as kid robot. Each Gallo Hot Sauce comes in the same packaging, a blank white boxing, with the colorful, sketch-like, Gallo Hot Sauce logo on the front. Inside the box, customers find a bottle with an artist’s unique design printed in high-quality around the bottle, with a simplified version of the Gallo Hot Sauce Logo. The customer is not only getting hot sauce, but also a collectible piece of art.

Each season the available designs on the bottle change, featuring new artists or designers, and allowing customers to continue growing their collection.

Core ideas kept in mind while designing this brand:

• Artistic

• Handmade

• Creative

• Colorful

• Collectable